Sensory Panel
University of Tennessee
Formal consumer perception testing and product evaluation through UT's Sensory Science program.
Our Story
SEAWELL® started with a simple problem.
Time on the water is one of life's great pleasures, and almost every drink made for it comes with alcohol.
If you don't drink, or you're just not drinking today, your options are warm seltzer and whatever's left in the cooler.
We built the drink we wanted in our own hands. At the helm. At the club. At the raft-up. Something that looks like it belongs there and makes you feel good the whole way home.
SEAWELL began the way the best ideas do: with an honest conversation between a daughter and a father, and a willingness to do the work. That meant surrounding ourselves with people who had done it before at the highest levels.
Today that team brings together decades of experience across consumer goods, beverage, finance, and marketing. We are proud of how we have built this. And we are just getting started.
